Archai

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Archetypal Branding: The practice of uncovering and activating the elemental, timeless, universal truth connecting people and brands

It is common,then, to all archai to be the first point from which a thing either is or comes to be or is known - Aristotle's Metaphysics

Aristotle argues that archai...must be true, primary, immediate and prior to the conclusions that follow them -
Routledge's Encyclopedia of Philosophy

The contents of the collective unconscious are archetypes, primordial images that reflect basic patterns that are common to us all, and which have existed universally since the dawn of time - Jung's Concept of the Collective Unconscious

Archetypal Branding

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The practice of uncovering and activating the elemental, timeless, universal truth connecting people and brands

Home
Our Beliefs
Who is Archai
Principles at Work
Principles in Print
Clients
Contact