Formerly Executive Vice President, Worldwide Director of Consumer Insight at Young & Rubicam
During this time, developed a passion for understanding what distinguished the development and management of iconic brands versus "also-rans"
Set out to pursue this quest, developing the practice of Archetypal branding
Empirically validated the system through Young & Rubicam’s BrandAsset Valuator
With Carol Pearson, co-authored The Hero and the Outlaw: Building Extraordinary Brands through the Power of Archetypes
Leader of Archai and member of the CG Jung Foundation